Canadian Energy Home Services
How FlowPathHVAC Helped CEHS Expand from Ontario into Alberta — and Boost Deal Size with Smart Upselling
Newmarket, ON → Now also in Calgary, AB
Leads Generated
Appointments Booked
Installs Completed
Canadian Energy Home Services, based in Newmarket, ON, had built a strong presence as a dependable HVAC installation company. With a decade of experience in the GTA, they were known for providing homeowners with reliable heating and cooling — but they were ready to go bigger.
In early 2025, the CEHS leadership team had two goals:
- Expand into Alberta, starting with Calgary
- Increase their average deal value, especially by upselling bundled systems (Furnace + AC)
They partnered with FlowPathHVAC in May 2025 to make it happen — building a scalable HVAC sales and lead generation system to support long-term, multi-province growth and consistent high-ticket installs.
Capped Growth in Ontario: Dependent on door-to-door and word-of-mouth referrals
No Infrastructure for Expansion: Alberta market had zero presence or brand awareness
Low Average Deal Size: Most jobs were single-unit installs, leaving value untapped
Manual Booking Process: No CRM, no automation — lots of missed opportunities
No Rebate Positioning in Sales: Homeowners weren't being educated upfront about available savings
We implemented a multi-region, high-efficiency HVAC sales engine with clear systems for lead generation, sales, and upselling:
Multi-Province Ad Campaigns
Deployed localized Meta and GLSA campaigns targeting Ontario and Alberta with specific rebate messaging
AI-Powered CRM Infrastructure
Leads were routed by region into a custom CRM that automated appointment scheduling, reminders, and rep notifications
Upsell-Driven Sales Enablement
Equipped CEHS sales team with training, scripts, and calculators to confidently bundle Furnace + AC offers with clear ROI
Localized Rebate Messaging
Campaigns emphasized cost savings, comfort, and urgency around rebates — increasing lead quality and conversion
Cold Email Revivals
Reached out to 79 past leads in Ontario → 22 responses → 8 bookings → 3 closed deals
Leads Generated: 209
Appointments Booked: 94
Installs Completed: 31
Booking Rate: 45%
Closing Rate: 14.85%
Avg. Deal Value: $18,653
Avg. Equipment per Install: 2 (Furnace + AC)
Deal Pipeline: $578,243
209 leads generated between Ontario and Alberta
94 appointments booked, with 31 closed sales = 14.85% close rate
$578,243 in new revenue, largely driven by bundled installs
AI agent response time under 5 minutes, reducing lead drop-off
High-intent prospects from targeted ad and email campaigns
Sales team efficiency improved, no admin hires required despite volume increase
Multi-Province Expansion
CEHS successfully launched in Calgary, AB, while maintaining Ontario market share
High-Value Installs
Boosted average deal size with upsells and rebate positioning
Predictable Lead Engine
No more relying on D2D or referrals
Efficient, Scalable Systems
CRM + AI handling lead flow, freeing up techs to focus on installs
Ongoing Partnership
With systems in place, CEHS is preparing to expand into additional cities in 2026
Ready to Expand Like CEHS?
See how FlowPath HVAC can help you scale across provinces and boost your average deal size.
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