Net Zero Solar Solutions
From Overspending to High-ROI Solar Sales: How FlowPathHVAC Optimized Net Zero's Lead System and Doubled Conversions
Red Deer, AB
Leads Generated
Appointments Booked
Solar Installs
Net Zero Solar Solutions, based in Red Deer, Alberta, had been serving the province with grid-tied residential solar systems for over 2 years. Their install crew was highly capable, their customers were satisfied, and they believed in their mission to accelerate Canada's clean energy transition.
But despite their strengths in operations, their sales pipeline was falling apart.
- Their ad campaigns were costing thousands monthly with little ROI
- Leads were coming in from across demographics and geographies — few qualified
- Consultations were unprepared and inconsistent
- Their team was stuck in a reactive sales cycle
In June 2025, they turned to FlowPathHVAC to revamp their sales and marketing engine from the ground up — with the goal of cutting wasted spend, improving lead quality, and increasing close rates.
Overspending on Ads
Paid traffic was too broad, leading to a poor return on ad spend
Unqualified Leads
Renters, apartments, and non-homeowners were filling the funnel
Cold, Unnurtured Prospects
No education around rebates, financing, or ROI before sales consults
Manual Follow-Up
Leads weren't followed up with quickly, causing high drop-off
Low Conversion Despite Great Product
Technically solid team, but broken lead-to-sale process
FlowPathHVAC stepped in with a full-service, solar-specific growth strategy to turn lead flow into a deal-closing machine:
Precision Solar Ads
Created high-conversion Meta & Google Ads targeted by utility zones, postal codes, and homeownership data
Rebate-Educating Funnels
Built landing pages focused on Alberta's solar incentives, zero-down financing, and long-term ROI
AI-Driven CRM & Booking
Integrated smart CRM + AI assistant to instantly respond to new leads and book consultations
Automated Lead Nurturing
Custom SMS/email journeys warmed leads before calls — answering FAQs and pre-framing solar value
Cold Lead Revival Campaign
Re-engaged 63 past leads → 19 re-engaged → 7 booked → 3 installs closed
Leads Generated: 141
Appointments Booked: 61
Installs Completed: 17
Booking Rate: 43.3%
Closing Rate: 27.9%
Avg. Deal Value: $26,855
Deal Pipeline: $456,535
CPL Reduction: 42%
$456K+ in pipeline value generated within 90 days — a record for the business
Lead response time dropped from 9 hours to under 3 minutes via AI assistant
Targeted ads improved lead quality, dropping CPL by 42%
3 installs directly from revived cold leads
Better-educated prospects = shorter sales cycles and higher close rates
Higher ticket size due to improved positioning of solar + storage bundles
From Wasted Budget to Predictable Growth
The entire funnel — from click to close — now works like a machine
Consistent High-Value Installs
Sales reps spend less time chasing, more time closing
Marketing That Targets Real Buyers
No more wasted clicks or cold consults
Scalable Infrastructure in Place
Net Zero is now prepared to enter new markets without bloating ad spend
True Partnership Built on Performance
FlowPathHVAC remains actively involved in optimizing the system each month
Stop Wasting Your Marketing Budget
See how FlowPath HVAC can optimize your lead system and double your conversions like we did for Net Zero Solar.
Schedule Your Free Consultation